Milan, Italy Tourism
App design that helps travelers craft and prepare for their perfect trip to Milan.
Milan, Italy is a city where history, culture, and modernity coexist effortlessly. With so much to see and do, planning a trip here can quickly become overwhelming. This app acts as a trusted companion, helping travelers craft the perfect itinerary while offering practical guidance on local customs, transportation, safety, and more.
Reflecting Milan’s cultural legacy and spirit of innovation, the app combines tradition and modern design. By considering a user’s interests, travel season, and preferred pace, it curates personalized itineraries that bring out the best of the city.
Guided by the timeless design principles of Massimo Vignelli, the interface emphasizes clarity, balance, and elegance. The result is an intuitive, refined experience that not only streamlines planning but invites users to truly engage with the soul of Milan.
The user inputs what time of year they would like to travel, their interests, and their desired trip intensity. From there, a personalized itinerary is crafted, ensuring the best experience for them.
Once selecting their preferences, the user's tailored itinerary is displayed breaking up the attractions into each day to prevent an overload of information. Each attraction is supplemented by a photo and the time of day it's being visited.
Once the itinerary is confirmed, the user is encouraged to take a look at the tips page, featuring essential pieces of Milan's culture, city life, and common practices to know before going on their trip.